CULT-CLASSIC is an innovation platform bringing capital and capability to consumer brands with the potential to [re]define how a generation of consumers spend. We’re led by a team of creative technologists passionate about category creation.
Outside of angel checks and select SPVs from $5-100K at pre-seed to Series A, we own and operate Pragmatic, a software development agency, Rated, its web design counter-part, and Science Fiction, our creative studio.
Nguyen Coffee Supply is America’s first specialty Vietnamese coffee company, founded in 2018 by Sahra Nguyen, and is dedicated to championing robusta beans through direct-trade partnerships with Vietnamese farmers and roasting in Brooklyn, New York.
02.Cohart
Media + Social
New York, NYCapital
2021
Pre-Seed
Cohart is a digital platform that connects artists and collectors, empowering creatives to showcase, sell, and manage their work in a vibrant, interactive community.
03.Junzi Kitchen / Nice Day
Restaurant
New York, NYCapital
2021
Seed
Cohart is a digital platform that connects artists and collectors, empowering creatives to showcase, sell, and manage their work in a vibrant, interactive community.
04.ELOREA
Beauty + Personal Care
New York, NYCapital
2022
Seed
ELOREA is a modern fragrance brand founded in New York that crafts fine scents inspired by Korea’s rich olfactory heritage, blending high-quality Korean ingredients with contemporary storytelling and design.
05.August
Personal Care
New York, NYCapital
2022
Series A
August is a gender-inclusive, sustainable period care brand dedicated to reimagining menstruation with high-quality, organic cotton pads, tampons, and liners — designed for comfort and environmental responsibility.
06.Generation Conscious
Personal Care
New York, NYCapital
2023
Pre-Seed
Generation Conscious is a climate justice brand that partners with universities to provide zero-waste, plastic-free hygiene products—like laundry detergent sheets—to economically vulnerable students, aiming to make sustainability accessible, affordable, and equitable.
07.Surefoot
Outdoor
Park City, UT
Capability
2023
Web Design
Surefoot is the world’s largest custom ski boot company, renowned for its advanced 3D foot scanning and proprietary fitting technology to deliver fully custom ski boots and orthotics—maximizing comfort and performance for skiers of all levels, with over a million boots fitted since its founding in 1982.
08.Wisebird
Digital Health
New York, NYCapability
2024 AI Software Development
Wisebird is a digital health platform created by leading geriatricians and gerontologists to empower older adults and their families with personalized, evidence-based guidance, tools, and resources for aging independently at home.
[Images Coming Soon]
09.Game Day Men’s Health
Digital Health
Mountain View, CA Capability
2025
Web Design
Gameday Men's Health is a rapidly growing men’s health clinic franchise specializing in testosterone replacement therapy, erectile dysfunction solutions, medically supervised weight loss, and advanced wellness treatments.
`
10.Her Way Health
Digital Health
Carlsbad, CA
Capability
2025
Web Design
Her Way Health is an integrative women’s health clinic specializing in evidence-based, personalized care, including hormone optimization, menopause and sexual health treatments, weight management, and skin wellness.