CULT-CLASSIC

CULT-CLASSIC is an innovation platform bringing capital and capability to consumer brands with the potential to [re]define how a generation of consumers spend. We’re led by a team of creative technologists passionate about category creation. 

Outside of angel checks and select SPVs from $5-100K at pre-seed to Series A, we own and operate Pragmatic, a software development agency, Rated, its web design counter-part, and Science Fiction, our creative studio. 


Contact —hello@cultclassicvc.com
or submit your info

01.Nguyen Coffee Supply

Food + Beverage
New York, NY
Capital

2021
Seed

Nguyen Coffee Supply is America’s first specialty Vietnamese coffee company, founded in 2018 by Sahra Nguyen, and is dedicated to championing robusta beans through direct-trade partnerships with Vietnamese farmers and roasting in Brooklyn, New York.


02.Cohart

Media + Social
New York, NY
Capital

2021
Pre-Seed

Cohart is a digital platform that connects artists and collectors, empowering creatives to showcase, sell, and manage their work in a vibrant, interactive community.


03.Junzi Kitchen / Nice Day

Restaurant
New York, NY
Capital

2021
Seed

Cohart is a digital platform that connects artists and collectors, empowering creatives to showcase, sell, and manage their work in a vibrant, interactive community.


04.ELOREA

Beauty + Personal Care
New York, NY
Capital

2022
Seed

ELOREA is a modern fragrance brand founded in New York that crafts fine scents inspired by Korea’s rich olfactory heritage, blending high-quality Korean ingredients with contemporary storytelling and design.


05.August

Personal Care
New York, NY
Capital

2022
Series A

August is a gender-inclusive, sustainable period care brand dedicated to reimagining menstruation with high-quality, organic cotton pads, tampons, and liners — designed for comfort and environmental responsibility.


06.Generation Conscious

Personal Care
New York, NY
Capital

2023
Pre-Seed

Generation Conscious is a climate justice brand that partners with universities to provide zero-waste, plastic-free hygiene products—like laundry detergent sheets—to economically vulnerable students, aiming to make sustainability accessible, affordable, and equitable.


07.Surefoot

Outdoor
Park City, UT
Capability

2023
Web Design

Surefoot is the world’s largest custom ski boot company, renowned for its advanced 3D foot scanning and proprietary fitting technology to deliver fully custom ski boots and orthotics—maximizing comfort and performance for skiers of all levels, with over a million boots fitted since its founding in 1982


08.Wisebird

Digital Health
New York, NY
Capability

2024
AI Software Development

Wisebird is a digital health platform created by leading geriatricians and gerontologists to empower older adults and their families with personalized, evidence-based guidance, tools, and resources for aging independently at home. 


[Images Coming Soon]

09.Game Day Men’s Health

Digital Health
Mountain View, CA
Capability 

2025
Web Design

Gameday Men's Health is a rapidly growing men’s health clinic franchise specializing in testosterone replacement therapy, erectile dysfunction solutions, medically supervised weight loss, and advanced wellness treatments.

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10.Her Way Health

Digital Health
Carlsbad, CA
Capability

2025
Web Design

Her Way Health is an integrative women’s health clinic specializing in evidence-based, personalized care, including hormone optimization, menopause and sexual health treatments, weight management, and skin wellness.